This is a three credit hour course designed to introduce students to quantitative research methods. Students will not only learn how to use research methods and statistical procedures but when to use them. Learning both is critical to understanding how to examine mass communications problems and issues. We will conduct a research study in this class from start to finish. Among the topics the course covers are: sampling, research design, observation and measurement, content analysis, statistical data analyses, documentation/reporting, and execution strategies and tools.
Readings for MSC 624 will focus on the underlying cultural, political, economic, and social factors that determine the character of media systems in different parts of the world. The course will offer a conceptual roadmap to the evolution of the different media cultures we see around the world. Assignment of readings will be issued with an eye toward allowing the student to develop greater expertise in a couple of world regions of his/her research interest. The student will therefore be required to develop skills for an empirical examination of media systems in a sample of national contexts drawn from those regions.
This course introduces students to qualitative approaches and methods in mass communication research. Students will also be introduced to issues in the intellectual traditions in communication research such as positivism, critical realism, semiotics and structural analysis, discourse analysis etc. The course will also acquaint students with historical developments and ferment in mass communication research over the years. Students will be acquainted with empirical research methodologies such as ethnography, survey and qualitative textual analyses etc. The course will impart practical skills and competence required for qualitative research.
The course provides a critical look at key areas of responsibility for managers of media organizations namely, leadership, motivation, planning, marketing, and strategic management. Research may focus narrowly on one or more of these areas – depending on preset goals and outcomes of study plan.
Seminar presentation is on political, economic, social, cultural and technological conditions related to the history of UAE Mass Media (Journalism, TV, Radio , .. ). The course focuses on the role of these media on social and political development in the UAE and media’s role in nation-building. The student should prepare a study focus on the changes of modern media systems and its impact on social change.
Seminar presentation on contemporary issues related to New Media and interactive technology in a critical and theoretical context. The course focus on issues related to the revolution of communication & information technology, digital media, Internet and social networks and future challenges facing traditional journalism.
This course will consider how journalism and the general practice of media professionals reflect as well as influence modern society. The course will commence with a discussion of the history of media and social transformation – going back to the Industrial Revolution. It will then move on to develop an in-depth theoretical analysis of the pervasive nature of media products in modern societies through an examination of both psychological and sociological theories touching on the role of media. The student will be expected to analyze mass media content within the framework of some of the salient media social functions and characteristics, including: ownership, business and control elements; ratings and readership studies; the functions of news dissemination; the entertainment function; the persuasive modalities of advertising, public relations and marketing; and the role of the media in the electoral process. International perspectives are also gained to enhance student understanding of the relationship of the citizenry to media around the world, as well as the function of media as an agent in public opinion and global public debate.
Readings for this course will focus on examining the role of mass media in national development. The student will develop a firm grasp of the evolution of theory and research in development-oriented communication, which can be traced only to WWII. Readings will also cover Western and non-Western concepts of human development and how various media influence the processes of national transformation or modernization.
Readings for this course will focus on Communication Technologies and Arab civilization with emphasis on the role of communication technology in UAE. Readings will also cover the impact of communication technology on public and private institutions and on the social, cultural, and political environment.
Every PhD student must pass a Comprehensive Examination (CE) designed to evaluate the breadth and depth of the student’s knowledge of his or her discipline, as well as the student’s scholarly potential. The CE consists of a written and an oral part and will be prepared, administered, and evaluated by an examination committee from the student’s concerned department. It must be taken before the start of the student’s fifth semester in the program. Students taking the CE must be in good academic standing after completion of the required coursework. The CE may be repeated only once, no later than the end of the student’s fifth semester. A second unsuccessful attempt leads to immediate termination of the student’s enrollment in the PhD program. The CE course is non-credit rated, while a Pass or Fail result for each attempt will be recorded on the student’s academic transcript.
Student prepares a concise and complete Research Proposal that clearly defines the research problem and objectives, and outlines the research methodology and a plan that the student will follow for the dissertation work. The proposal should be completed under the direction of the student’s supervisor and must be approved by the Advisory Committee. The proposal’s content and format must follow the PhD Research Proposal Preparation Guidelines issued by the College of Graduate Studies. The Research Proposal course is non-credit rated, while a Pass or Fail result for each attempt will be recorded on the student’s academic transcript.
Student conducts high quality academic research under the direction of his/her supervisor. Student and supervisor shall meet on regular basis and discuss progress and issues related to the student’s dissertation research. Furthermore, the student writes an annual report based on a meeting with supervisor and Advisory Committee, in which a review is conducted to determine progress, identify problems, and project dates for completion of various tasks. The research shall represent original contribution to human knowledge in the particular academic field and is presented in a written research dissertation of a publishable standard. The document shall also demonstrate the candidate’s acquaintance with the literature of the field and the proper selection and execution of research methodology. The physical form of the dissertation must comply with the regulations stated in the Thesis and Dissertation Preparation Guidelines, issued by the College of Graduate Studies.
Student defends his/her research dissertation in the form of an oral presentation in a public session, followed by a closed session, before a Dissertation Examination Committee, which includes internal and external examiners. The outcome of the overall evaluation of the dissertation is based on two main parts: (1) the Committee’s evaluation of the dissertation document and (2) the Committee’s evaluation of the dissertation defense. The final result shall be one of the following: (1) Approve dissertation as presented, (2) Approved with minor revisions, (3) Re-examine after making major revisions, or (4) Rejection of dissertation and dismissal. The Dissertation Defense course is non-credit rated, while a Pass or Fail result for each attempt will be recorded on the student’s academic transcript.
This course provides students with a comprehensive view of the science of communication, including interpersonal and mass communication processes and their functions in modern societies. It provides a historical background to the emergence of the press, radio, television, cinema and news agencies, and the development and characteristics of these media. In addition, it gives overview of advertising, public relations, public opinion, and propaganda. .
Visual Communication is a course designed to explore several questions: What are your personal responses toward a particular visual presentation? How can you relate what you see with history of the medium of presentation? What do you know about the technology that makes possible the presentation of the information displayed? Are you aware of the ethical responsibility that producers of visual messages have in creating images that are compelling and yet do not stereotype individuals?
This course covers the basics of oral communication, with special focus on public speaking, interpersonal communication, small group communication, and the principles and contexts of oral communication. The course involves communicating with different audiences (in the UAE) that use both languages ( English and Arabic) in communication.
This course covers the gathering, organizing, and writing of news in a clear, concise and readable manner. The course will focus on developing students' writing and research skills as well as specialty skills needed to write different types of stories. It will examine the variations of writing associated with different media. Ethical dimensions of news writing is also addressed.
Understanding the dynamics of the Arab media requires and understanding of general developments and trends in world media. This course therefore provides students with understanding of the Arab media including the historical, cultural and economic forces that shape their development. In doing this the course will address theoretical and conceptual issues in world media that have implications for media development in the Arab world.
This public relations and advertising course covers definitions and functions of PR & advertising, the PR process, the marketing and promotional approaches to advertising, the PR & advertising agencies, the societal role of advertising, as well as the emerging emphasis in integrated marketing communications.
This course covers the camera and its accessories, lenses, shutters and shutter speeds, printing paper, film varieties, and the darkroom. It also focuses on the picture as a means of non-linear visual communication, characteristics of a good photojournalist, and the press photograph, including its varieties and sources. Practical exercises in photojournalism are provided.
This course covers the fundamentals, theories and aesthetics of television production, focusing primarily on studio production techniques, including camera training, lighting, sound recording, storyboard designing, script writing of different format of TV programs and post-production basics. The course prepares the students with hands on experience in the studio and field , getting them ready for entering the TV industry.
This course covers the fundamentals of news writing and fact-gathering for the mass media, including discussion and laboratory practice in advanced news writing techniques, including various story types and deadline pressure. Heavy emphasis is placed on meeting professional standards of journalism writing, writing the straight (objective) news story and writing for deadlines.
This course focuses on improving the preparation and writing of the common trait across differing media types if the story line itself. It takes a holistic approach, focusing not on the process of writing alone, but on every element important to the story writing process, from finding the story and credible sources (as important to media writing as to academic writing), to anticipating and even shaping audience response through the completed product and follow-up coverage.
This course covers the management aspects of television and radio organizations, including programming, sales, organizational structures, and personnel. It aims to help the student acquire management skills and an understanding of management theory. It will relate the management and communicative process to an individual’s success within the organization.
The course covers all forms of writing for public relations, including press releases, public service announcements, magazine queries, securing television and radio interviews, coverage memos, media alerts, features, trade press releases, newsletters, backgrounders, and public relations presentations. Successful students will be able to go to job interviews with the assurance that they have had professional exposure to the writing required for a PR career.
Four major topics are covered in this course: (1) writing for broadcast: emphasis on developing the student's understanding of grammar and style in the construction of effective news stories; (2) newsroom structure: understanding who does what in today's broadcast newsroom and how economics affects the flow of information; (3) journalism ethics: analysis of personal values, ethical principles, and journalistic duties that influence newsroom decisions; and (4) legal considerations in news gathering with special attention paid to libel laws and invasion of privacy.
The focus of this course is producing and directing television programs at the intermediate and advanced level. The course is a continuation of Television Production I, designed to build on basic video production principles learned in that course. This course will incorporate both studio and field production techniques using both analog and digital technology. Using lectures, screenings and hands-on labs, students will gain a more in-depth understanding of video production and the business of video production.
This course explores the development of information-gathering skills for presentation through mass media with emphasis on interviewing and reporting, developing sources, research and accuracy. The process of reporting from collecting information, interviewing and writing involves in the practical setting the use of both languages
This course examines communication theories in the context of available empirical and qualitative research findings and discusses models of interpersonal and mass communication processes. The course reviews and analyzes the 'effects' theories and hypotheses, including the 'gatekeeper' theory, the 'two-step flow of information' theory, the 'agenda-setting' theory and the 'uses and gratification' theory, together with more recent theories of communication.
This course focuses on journalistic translation from English to Arabic. Extensive exercises are provided for translating simple and complex news material dealing with local, Arab, and international events and issues. The course aims at enhancing students' skills in translating media texts.
The course is considered an Introduction to news writing including, the techniques of news gathering, reporting, and interviewing; the use of library and online database research methods; and other related skills. The course provides practice in the skills needed in the electronic newsroom, using the desktop publishing lab facilities. It also focuses on the Fundamentals of copy editing, headline writing, and newspaper layout .Students write basic stories under real time constraints
The course is an introduction to the roles and functions of print, film, electronic and digital media . It investigates the roles of mass media in the diffusion of knowledge and solving the problems associated with personal and collective uses of modern media outlets. Moreover, it introduces the vast changes in the technology, practice, and business of mass communication that have accompanied the diffusion of digital devices, the development of the World Wide Web.
This course involves a discussion of the theoretical and administrative research methods in communication. Methods include the survey, the case study, the historical method, the experimental method, the anthropological method and content analysis, with an emphasis on mass communication research applications.
This course introduces the techniques of computer-assisted reporting. Building upon your basic reporting and critical thinking skills, the course will show you how to use the computer as a tool in news gathering and data analysis. You will learn how to find and critically evaluate information from the Internet, principally the World Wide Web. . Your training will include how to use a basic computer programming language to ask questions of your data. Additionally, you will learn about the legal aspects of computer-assisted reporting..
This course analyzes selected case studies in public relations in public and private organizations in the United Arab Emirates and in the GCC states. Students will also prepare further cases in public relations and discuss them in terms of problems and challenges facing PR practitioners.
This course deals with public opinion, the factors affecting its formation, its measurement techniques, and its interactive nature. Public opinion in international and national issues is presented and discussed The course focuses on the uses and effects of political communication on individual citizens and the formation of public opinion. The influence of media use on citizens’ political attitudes, opinions and behavior will be a central topic of this course. Case studies of political propaganda and psychological warfare are presented.
This course introduces the fundamentals of radio broadcasting and radio production techniques. It begins with an overview of the history of radio industry and development, studio, program structures and formats, followed by techniques that will set students in great stead for their radio careers: from interview strategies, news-reading and broadcasting outdoors, to audio editing and creating podcasts.
This course discusses the concept of organizational communication as an important aspect of internal practices at public and private organizations. It focuses on the channels, types, and directions of communication within organizations as well as the parties involved in it.
This course is designed to acquaint students with research, writing strategies and the vast array of information sources available in communication. The Course describes the strategies involved in selecting, refining, and researching communication topics. It is a guide to the literature, explaining the content and utility of significant and representative research sources. It is also a research tool, and provides an opportunity for students to use and become familiar with research materials.
This course presents a theoretical introduction to the role of the managing editor and his functions in the Arab press, printing technology, functions, and impact of newspaper and magazine production, headlines and photographs, design and layout of the front page and magazine design. A practical workshop for these skills is offered using manual as well as computer software programs.
This course provides integrated and comprehensive experience in advertising and public relations decision making. Students are trained to use the experiences gained in executing a comprehensive and integrated public relations and advertising campaigns region in particular will be the main focus.
This advanced course in audio production takes off from the assumption that there is a difference between the public and the commercial models in broadcasting and, while the course will study production in both strands the emphasis will clearly be on imparting skills and competencies in commercial radio production including programming and promotion etc. Given that the course is production inclined students will be encouraged to spend a lot of time on practical studio assignments.
This course provides students with the conceptual and practical experiences of visual communication in the modern world as it aims to produce students fully versed in both the theory and application of visual communication principles in different settings. Through lectures and practical projects the course will cover the application of effective, targeted visual communication through production of graphics and desktop publishing and accounts for both the conceptual and the technical aspects of graphic design.
This course investigates contemporary issues in Mass Communication and major issues and developments affecting journalism, public relations and advertising, radio, TV, and related fields, including social issues, international issues, and issues related to media in the Gulf region. Students explore ethical considerations related to coverage of social upheavals including wars. They analyze how media coverage frames problems and the search for solutions
This course provides students with skills training in a variety of media production areas. Topics include non-linear editing, digital post production, location sound production, location lighting techniques, and cinematography. Students with some background in film, video, and/or audio gain an understanding of the professional model of media production by assisting in the planning and shooting of a dramatic film.
This course fulfills your senior year requirement of the College of Humanities and Social Sciences at the United Arab Emirates University. We will explore topics related to your major areas, i.e. public relations, advertising, journalism, media, and the liberal arts in general. The purpose of this course it to help you transition from your undergraduate education to the wide world, either in the working arena or towards graduate education. MSC 400 attempts to link communication skills, knowledge, and competencies with your knowledge is mass communication and liberal arts and sciences as you contemplate major issues facing society both in the UAE and at a global level.
This course focuses on Women and the Media and examines women who influence community development, concentrating on the role of Mass Media in building cultural images. Readings will emphasize theories on how media shape public attitudes about gender issues and the role of women in modern society. Students will explore historic evolution of feminist thought in various cultural contexts – with a special focus on Arab and Islamic regions..
This course comprises a minimum of 300 hours of supervised field experience in a professional setting, on campus or in a communication organization, for students completing their academic preparation. The purpose of this course is to give students work experience under the supervision of professionally – qualified mentors. This supervised work experience helps to bridge the gap between the academic program at the University and the actual world of the working professional. (The internship is conducted over a complete semester. No courses are allowed to be registered during the internship)
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